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Tony Gutierrez, Associated Press
Nina Humrichouse, center with arms raised, of Dallas, reacts with friend Javier Palomarez, center rear, of Washington D.C., and her husband Jim, right, following her winning bid for the Dallas Cowboys license plate during an auction at Cowboys Stadium, Thursday, Jan. 13, 2010, in Arlington, Texas. The final bid by Humrichouse for the vanity plate was $11,500.

ARLINGTON, Texas — Nods to Texas sports teams were among the big winners at an auction of personalized plates at Cowboys Stadium.

But it was a license plate bearing the word FERRARI that brought in the biggest bid on Thursday night. The FERRARI plate drew a $15,000 bid at the auction in Arlington.

Other big sellers included COWBOYS for $11,500 and a GO HORNS plate for $10,500.

The auction was put on by My Plates, a private vender the state chose to market and sell some specialty plates. The company auctioned 33 plates in all.

Proceeds are shared by the state and My Plates.

It was the first auction in which Texans could get personalized plates with a full seven letters of their choice. Earlier seven-letter specialty plates had to start with "T."