The Gridiron Bash featuring Maroon 5 has been postponed until fall to coincide with the college football season.
It was not known Friday whether Maroon 5 would perform at the rescheduled event. The event had been planned for Rice-Eccles Stadium on April 18.
"MSL Sports and Entertainment announced that it will postpone Gridiron Bash at the scheduled 16 participating Division I football universities nationwide until fall 2008, due to an interpretation by a member conference regarding student athletes' participation at the events," said MSL Sports, the Bash's producers, in a written statement.
Refunds will be issued at points of purchase throughout next week.
"The unfortunate misinformation by a school about the roles student athletes would play in Gridiron Bash has caused one of the conferences to interpret that student athletes were being used to promote a concert. Under no circumstances were they going to be used to promote a concert. Rather, they were going to be part of a football celebration tied to spring games," said Shawn Garrity, MSL Sports and Entertainment president, in the release.
MSL Sports and Entertainment spokeswoman Debbie Brandwein said it spoke with the NCAA to bring the Bash to the universities.
"Each of the universities' compliance officers reviewed the events schedule and athletes' role in the event," Brandwein said. "There were no red flags at that time. And the events or schedules haven't changed since then, but apparently there were some concerns that were raised.
"The last-minute concerns over player participation have caused confusion amount the school during this critical window of time in which they had left to properly promote the event," she said. "With valuable time being lost over the issue, we felt it was in the best interest of all parties involved to allow our participating universities and their marketing partners more time to adequately prepare for this event, the largest college football celebration in history."
Brandwein said she didn't know which school or schools filed the complaints.
"And right now, we're not interested in finding the smoking gun, as much as we are trying to prepare for the fall event," she said.
The Gridiron Bash is an event to celebrate the start of the 2008 football season. In addition to Maroon 5, the evening would have included a stadium prep rally, tailgate parties, autograph sessions and a football celebration."The Bash is a fan competition that awards $1 million for it's general scholarship fund to the school who has the most passionate and supportive fans," according to the release.