They freely admit they got the idea from MTV's "Pimp My Ride." Some Utah County homebuilders are holding a dog fair called "Pimp My Pooch" Saturday, 1-6 p.m., at Nolan Park, the soccer field in the heart of the Ranches subdivision in Eagle Mountain.

The builders have constructed several over-the-top doggy mansions and will auction them off for charity. In addition there is an ugly dog contest, pet psychics, doggy makeovers, a doggy obstacle course, doggy massage classes and an adopt-a-thon with the Humane Society of Utah.

There will also be food, including, of course, hot dogs. All proceeds from the auction will benefit the Humane Society.