OREM Utah Valley State College officials say their concert and fireworks planned for June 30 aren't meant to conflict with Stadium of Fire, the traditional Freedom Festival event in Provo on July 4.
"We're not going to be stepping on each other's toes," said Val Hale, UVSC's vice president of institutional advancement.
In fact, the two entities have been working together to ensure there isn't too much overlap, Hale said.
"We've tried to make it so it's not competitive with Stadium of Fire," Hale said. "We're actually working in association with Stadium of Fire."
Freedom Festival executive director Paul Warner said event organizers aren't afraid UVSC's event will cut into ticket sales for Stadium of Fire the crowning event of the Utah Valley Independence Day celebration.
In fact, Warner said they're giving UVSC's celebration a plug in the Freedom Festival magazine. And the school is returning the favor. "They're going to be one of our sponsors," he said.
UVSC's event is on a Monday. The Stadium of Fire is on a Friday.
Warner added UVSC's show won't be on par with the event at LaVell Edwards Stadium. "It won't be on the scale of Stadium of Fire," he said.
Hale said there hasn't been a conflict so far regarding scheduling the performers at both events.
"We've communicated a little bit so we kind of know where they're going," he said. "And we're going to go a different direction."
He added the college event is intended mainly for the UVSC community.
"It's a celebration of UVU," Hale said. "It's much more than a concert."
The school's two-day "UVU-phoria" celebration, June 30 and July 1, will include tours of the new library, a dance, concert, fireworks and other festivities as the college officially becomes a university.
UVSC's concert will cost $5 for UVSC employees, faculty, students and alumni. For the general public, it's $10 for adults and $5 for children.
In past years, Stadium of Fire tickets prices have ranged from $25 to $120.
UVSC officials say they plan to announce their concert performers this week. Stadium of Fire officials also plan to reveal their entertainment soon.
UVSC officials have two performers under contract but are holding off on the announcement in hopes of adding another entertainer to the mix. The entertainers are country singers, Hale said."They're recognizable names. We're trying to get one more name, if we can negotiate it," he said. "If not, we feel comfortable with the two we already have."
Contributing: Jens Dana E-mail: [email protected]
E-mail: [email protected]