Keith Reinhard, responsible for several famous advertising campaigns, will be the featured speaker at 7 p.m. Tuesday, March 4, at Westminster College's Vieve Gore Concert Hall in the Emma Eccles Jones Conservatory.

The event is part of the university's American Express Weldon J. Taylor Executive Lecture Series and is presented in partnership with the Utah Council for Citizen Diplomacy's Ambassador John Price and Marcia Price World Affairs Lecture Series.

Reinhard's lecture will be about "Business for Diplomatic Action." Reinhard is the founder and president of Business for Diplomatic Action, a private sector nonprofit effort to enlist the U.S. business community to improve the standing of America in the world.

Reinhard, chairman emeritus of DDB Worldwide, is responsible for McDonald's "You deserve a break today," for the Big Mac tongue twister "Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame-seed bun" and State Farm's "Like a good neighbor, State Farm is there."