1 of 2
Jason Olson, Deseret Morning News
Rachel Mitchell, left, Tiffanie McCall and Kendra Fullmer hand out lip balm and mints at the Cadillac on Main in Park City.

PARK CITY — All Colin Farrell had to do was walk into the Stereo Lounge and he'd get himself a free trip to Portugal.

"If he comes by, he'll get it," Entertainment Fusion Group's Page Jeter said.

Farrell was seen walking by Stereo — but not in.

Depending on what gift lounge a celebrity ducks into during the 2008 Sundance Film Festival, they can fly home with some serious swag.

Screenwriter/producer Stephen Susco (of the Sundance movie "Red") and his wife, Bridget Foley, were looking for a free hat and electronics inside the gifting village at Shabu, 333 Main.

"ER" actress Emily Wagner walked out of the Phoenix Gallery here wearing a new Beyonce House of Dereon jacket and carrying a bag filled with RevaleSkin facial creams, RevitaLash eyelash conditioner and healing products from an American Indian medicine woman.

"Who can turn down free stuff?" said Wagner. "I've got so much I'm going to give some of it away."

But for the average pedestrian on Main Street, he has to hit it just right and maybe — just maybe — he'll get a free Izze drink, earmuffs from The Wall Street Journal (sponsoring a music lounge) or a stocking cap from festival sponsor ChaCha, a cell phone service that in a flash can answer your Sundance questions.

Lip balm and hot chocolate, a button to advertise a documentary about alternative fuels and rubber wrist bands that say "Rehab" just about round out the freebies for average Joes.

But if you're a star or you're on the right list, there are free high-end watches by designer Michele (no last name), clothes by Andrew Marc, electronics, shoes made by Asics and decorated by artist tokidoki, booze, bags by Vera Bradley (they had a bag appear in "Desperate Housewives") and makeup products by Sephora and others at an array of lounges geared toward celebs.

According to musician Cisco Adler, the best place for free stuff was at Stereo — he and others were weighted down with bags that could have been filled with anything from Twinkies to Unstoppable-brand T-shirts being made popular these days by Madonna, which makes designer Voula Duvall a very happy woman. "She's our number one supporter," Duvall said.

A woman at the Hollywood Life House recalled the irony of it all as told to her one time by Kevin Spacey. When actors are poor and trying to find work, no one will give them anything. When they become a household name and can afford the spoils of fame, suddenly everyone wants to give them stuff. Smart woman, who dashed into another room before revealing her name.

Speaking of the Hollywood Life House, that's the place over the weekend where you could find actors like Alan Rickman, Bill Pullman, Eliza Dushku and Australian actor/Transformers movie star Rachael Taylor, who had makeup artist-to-the-stars Julio Sandino put some finishing touches on her already beautiful face. All four stars are in the Sundance film "Bottle Shock."

Certain gifts are more practical than others. Actress Brittany Murphy — in town with her husband, screenwriter Simon Monjack — arrived without the proper footwear to negotiate Park City's snowy streets. So she headed over to the Frye Co. giveaway on Main Street and picked up a pair of boots, according to Frye publicist Jennifer Mooney.

"She came in wearing high heels," Mooney said. "I think the boots were much more comfortable."

Mooney said giving away boots to stars like Murphy makes good business sense for her 145-year-old company. "In today's world, when a consumer sees a celebrity wearing something, they want to go out and buy it," she said.

Just down the street back at Stereo, celebrity basher/blogger Perez Hilton interviewed one star after another, then zipped back to his laptop at a table and began blogging. It was almost as if Hilton was oblivious to all the free coffee, candy, perfume and, yes, free alcohol being consumed or carried away.

A few feet away from Hilton, on the other side of the glass that separated his booth from the outside, the only thing free was the bitter cold air, and a chance for autograph hounds to bag their quarry.

Contributing: Bloomberg News

E-mail: [email protected]