One continues to hear the suggestion that raising the price of gasoline will significantly decrease its consumption. But the average person's use of gasoline is largely limited to necessity rather than frivolous recreation.

Following the recent increase in gas prices, Starbucks coffee houses reported a significant decrease in revenue. And since money spent on gasoline cannot be spent elsewhere, it becomes obvious that this phenomenon will spread throughout our economy.

We do not need a further price incentive for gasoline conservation, but rather a legitimate option to do so, which does not, at present, exist. The "plug-in" hybrid car is said to get as much as 100 mpg. Government should immediately subsidize the process of bringing these cars to the market place, while giving healthy tax write-offs to their purchasers.

Lillian Gardiner