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Tom Smart, Deseret Morning News
Corie Scarbrough checks out the deals at Wednesday's grand opening in Murray of Utah's first Steve & Barry's store.<BR> The chain has 215 stores in 33 states nationwide. Steve & Barry's offers designer clothing at prices under $20.

MURRAY — Cheap chic has finally arrived in the Salt Lake Valley with Wednesday's opening of Steve & Barry's at the Van Winkle Shopping Center on Wednesday.

But unlike recent highly publicized openings for retail icons like Ikea in Draper or the Cheesecake Factory at Fashion Place Mall, the opening of Steve & Barry's first store in Utah was decidedly understated.

But that didn't stop some loyal fans of the discount apparel chain from loading up on its inexpensively priced designer-style clothing.

"We are just absolutely thrilled that Utah has its first Steve & Barry's," said Lehi's Corie Scarbrough. "I've shopped before at the Steve & Barry's at (New York City's) Manhattan Mall. Then to see that it was opening here. I've definitely been waiting."

Nor did Scarbrough consider it much a burden traveling from Lehi to Murray for the store's grand opening.

"Anything for Steve & Barry's," she said, explaining what impresses her is the chain's ability to deliver price and quality — everything in the store sells for under $20.

"You feel like you're getting the best fashions — designer-type fashions — at a fraction of the price," Scarbrough said. "It's just great to come and be able to get a pair of jeans for $15 bucks, compared to going to a department store or the mall and paying $70 or $80. But it's not junk, she said. Items she's bought and worn before wash up nicely.

Company officials say they're excited about entering the Utah market.

"Steve & Barry's was founded on the philosophy of offering high-quality merchandise at the lowest possible prices," said Andrew Gilden, manager of public relations for the company in a prepared release.

There are now 215 Steve & Barry's locations in 33 states nationwide. The company features its own designer-type brands endorsed by a host of celebrities, including actresses Sarah Jessica Parker and Amanda Bynes and sports personalities Stephon Marbury, Ben Wallace and Venus Williams.