NAPA, Calif. (AP) Vincent DeDomenico, co-inventor of Rice-A-Roni, whose catchy TV jingle paid homage to San Francisco and made the rice dish known to every baby boomer, has died. He was 92.
DeDomenico died Thursday with his wife, Mildred, by his side, his family said. He had kept working until the day before his death.
Along with his brothers, DeDomenico, the son of Italian immigrants, created the packaged side dish of rice and pasta for their San Francisco-based family business. "The San Francisco treat" became known in the 1960s through TV commercials that featured the city's cable cars.