Jason Decrow, Associated Press
Ex-champion Evander Holyfield is teaming up with Utah-based CirTran Corp. on the "Real Deal Grill."

ATLANTA — Evander Holyfield once defeated George Foreman in a battle for the world heavyweight boxing title. Now he is seeking to oust his former foe from another arena: the grilling world.

Holyfield of Atlanta and Utah-based CirTran Corp. recently unveiled the "Evander Holyfield Real Deal Grill," a direct competitor to Foreman's famous "Lean Mean Fat Reducing Grilling Machine," which has reportedly earned $100 million in sales since 1995.

"I've got a George Foreman grill. It's a good grill," Holyfield, 44, told the Atlanta Journal-Constitution. "But don't you think the latest grill is supposed to be the best grill?"

Manufacturer CirTran approached Holyfield about promoting the $99 grill after he appeared on the TV show "Dancing With the Stars" in 2005. Holyfield dons an apron in a 30-minute commercial that began airing in late September describing his product's culinary and health benefits.

Initial sales of the product, which retails for $99, have been "very promising," CirTran founder Iehab Hawatmeh said in a news release announcing the new product.

The company, an international full-service contract manufacturer, has a 40,000-square foot facility in West Valley City.

In addition to appearing in a "nationwide TV blitz" to promote his new grill, Holyfield will return to the ring this weekend to fight Sultan Ibragimov at Moscow's Khodynka Ice Palace arena, part of his quest to retire as the oldest heavyweight champion.