Deseret Morning News archives
Erin Brady

How far-reaching is radio's audience these days?

Thanks to the Internet, stations can theoretically have worldwide audiences — much greater than ever before. It was once an amazing achievement that some AM stations could be heard a thousand miles away at night. Now any station can have global reach with the Net.

For example, earlier this month KXRV ("The River," FM-105.7) received a song request from Bristol, England (southwest England).

"We received a call on the request line from a guy in Bristol, England," Erin Brady, co-host of the KXRV morning show, said via e-mail. The Brit was "calling in to say he loves 'The River' and could he please 'request a record.' He was remodeling his kitchen and wanted to hear Sting, so we obliged."

Brady said the fellow found the station through a simple Web search for radio stations and listened to it through his computer. "We do hear from lots of listeners outside of Utah — mostly out-of-state, including fans who've moved in the past few years."

KXRV may or may not be typical of other stations in its long-distance audiences, but the potential for a global audience exists for many stations these days.

Brady also maintains that "The River" plays an eclectic mix of artists, along with acoustic and live versions to spice things up. "It's a brilliant AAA format ... one that Utah's never had, at least in the 10 years I've lived here."

RADIO HAPPENINGS —"Classical 89," KBYU-FM, will air a special work for Passover, George Frideric Handel's "Israel in Egypt," on Sunday, March 25, 2 p.m.

—You could set your calendar by KUBL (FM-93.3), Morning DJs "Johnson and Johnson" held their annual St. Patty's Day "Jell-O Jump" last week. Twenty contestants dived into a pool filled with 400 gallons of Jell-O for tickets to see Kenny Chesney in concert.

—If you missed watching "AM to FM," the story of Salt Lake radio from the 1950s to the 1970s that aired last winter on KUED, you can still see it or order your own copy. Go online to www.utradioguide.com to find an option to watch the video, or for $26.22 (including shipping) you can order a DVD.

This Utah Radio Guide Web site is also great for finding out about local radio news and rumors.

—If Sirius and XM satellite do eventually merge, the rumored price for a "best-of" satellite programming from both lineups is in the range of $18 to $20 a month.

TWENTY YEARS AGO IN SALT LAKE RADIO — "K-Lite" radio, FM-93.3 becomes "Q-93," with Mike McKay as its program director. ... Jack Sunday and Peggy Ijams are the morning DJs on KCPX. ... KBUG changes its call letters back to KCPX-AM.


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