The Dime Lady is hanging up.

Candice Bergen, who this year ended her 10-year run on the CBS sitcom "Murphy Brown," also is stepping aside as corporate spokeswoman for Sprint Corp.Sprint and Bergen announced Friday in Kansas City, Mo., that their relationship has ended after eight years. Bergen was featured in several self-mocking Sprint ads in which grateful customers hounded her as the Dime Lady.

"While Candice enjoyed her relationship with Sprint, the mutual feeling was that it was time for both to go in different directions," said Pat Kingley, Bergen's publicist.

Sprint said it had no plans to replace Bergen.