The "Titanic" money machine has now generated more than $2 billion as it moves into a second life in the home video market.
The much-hyped video pulled in over $200 million in sales and $8.5 million in rental revenue in its first week on store shelves to go along with a domestic box office gross of $600.7 million, foreign box office of $1.2 billion and $30 million for TV network rights. Despite its unprecedented $200 million cost, the epic has made about $1 billion in profits for Paramount and 20th Century Fox.The Hollywood Reporter, citing unnamed sources Thursday, said that the video sold between 12 million and 15 million copies in the first six days following its Sept. 1 debut at prices ranging from $9.95 to $29.95, equating to at least $210 million in revenue. That's still short of the 20 million copies sold by "The Lion King" in its first six days on its way to a record of 30 million.
"The `Titanic' video is off to a great start," said Barbara McNamara of video tracker Alexander and Associates. "So final sales of 20 million are achievable."
That would make it the top seller domestically among live-action videos, beating "Independence Day" and "Jurassic Park" at 17 million.