A station manager in Lubbock, Texas, disliked what he saw of "The Howard Stern Radio Show," the newest entry to Saturday late-night television, strongly enough to drop the show on Monday, after its first two weeks on the air.
Elsewhere, the reaction was not so strong, but the show's Nielsen ratings dropped from the first week's fairly strong numbers.And despite Stern's pronouncements that his show would clobber NBC's "Saturday Night Live" in the ratings, it did not. In the 19 major-market cities where the shows compete, Stern's show earned a 4.3 Nielsen rating, way behind the 6.4 of "Saturday Night Live," and well off the 5.9 the Stern show had the previous week.
Still, a spokeswoman for CBS, whose syndication company, Eye-mark, sells Stern's shows to stations, said it was giving most of those stations hefty ratings increases for the time slot, compared with whatever show was in that slot earlier this summer and in August last year.
"We're seeing double- and triple-digit increases for the time period," said the spokeswoman, Rose-mary Kennan.
The show is not carried by Salt Lake City's CBS-owned station, KUTV-Ch. 2.