Richard E. Marriott, vice-chairman of the board of the giant Marriott Corp., detailed his family's secrets of success at Snow College's commencement exercises Saturday morning.

Hard work is the underlying principle that helped the Marriott family parlay a root beer stand into a giant corporation, Marriott told the 372 graduates in Snow College's class of 1988."A 40-hour week won't do. In getting started, my parents worked a 20-hour day. The time to ease off comes later."

Another rule, Marriott added, is to strive for the best. "Try and be the best on your street. That means meticulous attention to detail and a rigorous self-discipline. Every recipe was written on a card. There was no `a dash of this and a dash of that.'

"Develop people skills," Marriott said. "Avoid the `I' approach. Use the `we' approach. Give your associates loyalty, support and opportunity. Make them feel they are a part of the team."

A fourth avenue to success is to take advantage of learning opportunities. "Keep up. Gather experience and be creative about it."

He said his father learned that frosted root beer was a huge success in the summer, but a dismal failure in cold weather. So he opened a "Hot Shoppe" stand, selling chili and hot tamales.

Another Marriott rule is to be enthusiastic. "Look forward to the next challenge," he said. "That approach is catching. It carries over to your associates and inspires your employees to a greater commitment."

Marriott advised the graduates to plan, set goals, analyze themselves and build upon their potential. "Don't let yourself drift with the tide," he said.

Co-valedictorians Sandra K. Reynolds, Salina, and Kimberli C. Russell, Ephraim, agreed that Snow College lives up to its slogan "The Warmest Snow on Earth."

Snow College assets are a caring faculty and the manifold opportunities the school offers both intellectually and emotionally, Reynolds and Russell agreed.

President Steven D. Bennion presented Distinguished Service Awards to two faculty members, Demont H. Howell, centennial celebration chairman, and Cless T. Young, a student counselor.

Honorary doctorate degrees were awarded to Ethelyn Peterson Taylor, a retired Brigham Young University teacher, Snow College graduate and descendent descendant of Canute Peterson, one of Snow's founding fathers; Edward L. Christensen, a Snow alumnus and author of the college's recently issued centennial history; Marriott; and J. Elliot Cameron, commissioner of the LDS Church education system.

Cameron, Snow president for several years in the 1950s, delivered a baccalaureate sermon at Friday evening services in the Activity Center.

Representing the graduating class, High Honors Graduate Darla J. Anderson spoke at the services. Anderson is a wife and mother who enrolled in a business course at Snow after losing her job when a local manufacturing firm closed down.

"I enrolled as an older student unsure of myself," she said. "But I am one of several in this situation who have made it. That meant getting up at 4 a.m. and studying late into the night. But I have grown both intellectually and emotionally from my experience. I have had wonderful support from friends, family and teachers."

Bennion awarded student citizenship awards to Deloris Bradley, Moroni, and Donald W. Ball, Nephi, members of the graduating class, who were picked for the recognition by a faculty-student committee on the basis of leadership, character, scholarship and service.