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1897: Jell-O invented by Pearle Wait, in strawberry, raspberry, orange and lemon flavors.
1899: Jell-O is sold to Orator Woodward of the Genessee Pure Food Co.
1903: First Jell-O recipe collection is published.
1904: Jell-O Girl advertisements debut.
1906: Cherry and chocolate flavors are introduced. Chocolate flavor is discontinued in 1931.
1907: Peach flavor is added (discontinued by 1920).
1918: Coffee-flavored Jell-O is sold for a brief time.
1925: D-Zerta, the first sugar-free Jell-O, debuts.
1930: Lime flavor is added.
1934: Comedian Jack Benny begins pitching Jell-O on a radio show.
1942: Cola Jell-O is launched but goes flat within a year.
1942-45: The cookbook "Bright Spots for Wartime Meals: 66 Ration-Wise Recipes" strategizes the use of Jell-O during World War II.
1956: Johnny Carson, Lucille Ball and Roy Rogers help pitch three new "deep, dark, delicious flavors" imitation black cherry, imitation grape and imitation black raspberry. In the technology-obsessed '50s, "imitation" is a proud part of the name.
1961-64: "Joys of Jell-O Cookbook," with 250 recipes, is published. Also, blackberry and mixed flavors are introduced, including orange-pineapple, mixed fruit, lemon-lime, strawberry-banana and pineapple-grapefruit.
1964: "There's always room for Jell-O" ad campaign is launched.
1969: Jell-O 1,2,3 (which separated into a clear bottom, chiffon middle and creamy top) is launched. Also the Poke Cake recipe, developed by Kraft Kitchens, is introduced. (Poke holes in a baked cake and pour hot Jell-O over the top and let set.)
1973: Bill Cosby becomes Jell-O's spokesman.
1975-78: Peach and blackberry flavors return; apricot debuts.
1984: Sugar-Free Jell-O is launched using NutraSweet. (Today 40 percent of all Jell-O sold is sugar-free.) Also, frozen Jell-O Pops are introduced.
1985: Philip Morris buys General Foods.
1990: Jell-O Jigglers a recipe for hand-held, gummy bear-tasting squares are marketed, initially increasing sales by 47 percent.
1991: Ready-to-eat Jell-O snacks come out.
1992: Berry blue flavor is launched, becoming Jell-O's third most popular color after red and orange.
1996: Hispanic market is targeted with tropical blends such as peach passion fruit.
1997: Jell-O celebrates its 100th birthday with a new sparkling white grape flavor and a new slogan: "Jell-O always breaks the mold." The Jell-O Gallery opens in LeRoy, N.Y.
Sources: "Jell-O: A Biography," by Carolyn Wyman (Harcourt, 2001); Jell-O Gallery, LeRoy, N.Y.