Free books, discounted merchandise and a speech by Franklin Covey Co. Chairman Hyrum Smith will highlight the grand reopening celebration for the company's ZCMI Center Mall store Friday.

The Salt Lake store is the company's first to feature a new retail design that was developed in partnership with Retail Planning Associates, the nation's leading retail design consultants.To commemorate the event, Smith will sign his books, "The 10 Natural Laws of Successful Time and Life Management," from 11 to 11:50 a.m. Friday in the new store. He will give a free speech in the mall's center court from noon to 1 p.m.

A ribbon-cutting ceremony will follow from 1 to 1:15 p.m., with another book signing after that until 2:15 p.m.

Also to celebrate the store's reopening, Salt Lake-based Franklin Covey will offer a 20 percent discount on all products, except electronic devices, workshops and kits, in its ZCMI Center store from June 19 to July 4.