The promoter of a proposed bull run in Mesquite, Nev., says he's meeting with resort officials to consider Plan B . . . and maybe C after state officials blocked Plan A.

Phil Immordino says he's weighing his options after Friday's announcement by the Nevada Highway Department derailing plans for a bull run down Mesquite Boulevard. The seven-lane highway is the business route for I-15 and is maintained by the state.The bulls would chase runners, similar to a popular but dangerous event held annually in Pamplona, Spain.

The highway department says such an event would be improper use of the highway.

Immordino says Plan B calls for using another route for the run.

"We're looking at several other streets that are not state highways," Immordino said.

Plan C calls for conducting the run on private property, possibly an entrance street to a casino. He declined to say which property might be involved.

The original route would have started at the Casablanca Hotel-Casino and swept past the Oasis Hotel-Casino.

Immordino said he planned to meet Tuesday with representatives of the Mesquite Resort Association in hopes of keeping the project alive.

"They're saying full steam ahead and are working to find another location," Immordino said.

Immordino said he has other cities in mind if plans fall through in Mesquite.

"But we're not even looking at that right now," the Phoenix-based promoter said.

Efforts to hold the bull run in Long Beach, Calif., fizzled when animal rights activists protested, and a similar plan failed in Phoenix because of safety concerns.

The Humane Society of the United States has protested the bull run, calling the event inhumane.

Immordino said a three-day Western festival, planned July 10-12 at Mesquite, would be scratched if the bull run fails to materialize.