When Ol' Blue Eyes, Frank Sinatra, sang, most people thought his songs were all about love. Not me.
No, Frankie was clearly crooning about entrepreneurship with its ever-changing roller coaster ride between the ecstasy that come with financial independence and the pure terror that is eminent from fast-approaching bankruptcy.Let me show you what I mean by sharing with you some of the titles of his songs, then you judge for yourself. I think you will see what I mean.
When one begins that terrific ride called self employment, one starts with "High Hopes." They often "Dream" about "Maybe this Time."
Failure? "It Never Entered My Mind." No, Entrepreneurship is "Almost Like Being In Love." It knows no bounds and it is truly blind.
Sure friends and neighbors might "Call Me Irresponsible," but "It's My Baby" and they "Can't Take That Away From Me," even though they try "Time After Time." No, this time it is going to be different. This is the business venture for me.
Often the start of the journey when "Fools Rush In" is only a few weeks old, yet in the "The Wee Hours Of the Morning," you begin to pray for "Pennies from Heaven," or somewhere to bail you out of this mess you got yourself into.
A new business takes "All of Me." Sometimes you feel like "I'll Never Smile Again," and that you should join the "French Foreign Legion," because you are on "The Lonesome Road." These feelings soon pass and you have some business success as you ask yourself, "Why Should I Cry Over You." Money begins to roll in.
Soon you decide you need to hire someone to help you so you convince others to "Come Fly With Me." You try and portray that you are "An Old Cowhand," and "The Best Is Yet to Come," even though you are frightened because you don't know what you're doing, but you are tired of being "All Alone." Because the right person doesn't come along, you try and practice "Some Old Black Magic" and hire someone with less skills "Until the Real Thing Comes Along." You feel that anyone is better than just doing it yourself. You feel you need "Someone to Watch Over Me."
Things are going great now and you make one of your friends a partner. The business begins to build. Sales are coming in and you both begin to feel like "Win-ners."
But the roller coaster ride takes a downward turn. You are out of money, except for "Three Coins in the Fountain." Soon your partner and friend tells you he is leaving. He has accepted a real job.
"You Forgot All The Words" that we promised one another, you plead, "How Could You Do a Thing Like That To Me?" Yet you tell him bravely, "After You're Gone," we will always remember "The Night We Called It a Day."
After your partner leaves, sometimes "In the Still of the Night," you almost envy him because he has a real job.
Then you become more determined. You say to yourself, "Let Me Try Again," so you "Sit Right Down And Write Myself a Letter" and put in writing all the things you are going to do differently "The Second Time Around."
You set goals. You determine you are only going to hire just the right people: no friends, families or relatives. You make out checklists. You get focused, and organized. You decide you are going to take this business "All the Way" even if it means "Going South of the Border." It might be rough "For A While," but you know that soon you will be "Dancing on the Ceiling."
"As Time Goes By" sales, revenues and profits get better and better. Finally, when you get your end of the year statements, you decide "It Was A Very Good Year." Year after year it gets better and better. Your business and your personal fortune grows and flourishes.
"They all Laughed" when you started, but you showed them. You can say in the "September of My Life," with confidence, "Thanks for the Memories" and saw with pride, "I Did It My Way," as you make those daily deposits in the bank.
So ends the saga of the real Chairman of the Board, Frank Sinatra. He did it his way - you can do it your way, as an entrepreneur.