It worked out to one pizza every six seconds: a bid by four Italian bakers to set a world record that produced 6,940 pies in 12 hours.

Italian television said Friday night's feat might even secure Dovilio Nardi, Michele Accetta, Nicola and Franco Grittani a place in the Guinness Book of World Records, although the latest edition doesn't list a pizzamaking speed record.The four put on a show, joking and clowning as they transformed a ton of flour, 300 quarts of water, 1,540 pounds of tomatoes and a ton of mozzarella cheese into steaming pizzas from noon to midnight.

Thousands of people gathered in the Piazza Saffi in this town in northern Italy near Bologna to help clean up the mess by eating free pizza; retirement homes and convents also got free dinners.

Italian media considered the endeavor a matter of national pride since the record for the largest pizza - 111 feet in diameter - was set in South Africa in 1990.