REJOICE, CONSUMERS

The Kashi Co., one of the nation's leading manufacturers of multigrain cereals, recently announced that it will become the first food company in the United States to voluntarily and publicly test its products for residues of toxic agricultural pesticides BEFORE you pour on the milk.WOW! I've been eating Puffed Kashi for a few weeks now (it's the top-selling natural foods cereal), and it's great - safety thing or not!

Good-for-you food is BIG . . . so say the food gurus. Kashi CEO Philip Tauber stressed that his new "Veri-Pure" label (which tells the consumer that the product has been tested for all that bad stuff) is an adjunct, not a replacement for the organic farming techniques that he already champions.

The Kashi guys are also delighted that their Puffed Kashi cereal is a breakfast must in the fictional kitchens of "Seinfeld" (catch the re-runs) and "Mad About You."

THE BUSINESS

Amazing, but true . . .

Heinz 14-ounce catsup bottle - same for 56 years.

Coca-Cola - was 5 cents a bottle for 70 years.

Crayola Crayons - same formula for 113 years.

Tabasco Sauce red bottle - same for 134 years.

Oreo Cookies - 1,260 produced every minute.

Coca-Cola plant - 2,000 cans a minute.

SOUPY SALES

Here are the top-selling dry grocery items in U.S. markets:

1. Campbell's Chicken Noodle Soup

2. Campbell's Cream of Mushroom Soup*

3. Kraft Macaroni and Cheese

4. Sun-Maid Raisins

5. Star-Kist Tuna

6. Campbell's Tomato Soup

*Locally, Utah's call this item "Creama Mushroom Soup" - a required ingredient for every recipe prepared in the state.

AVERAGE GUY

The average person in America . . .

1. Eats 20,000 M&M's in a lifetime

2. Gets 553 pieces of junk mail a year

3. Eats 87 hot dogs a year

4. Walks 65,000 miles in a lifetime

5. Eats 35,000 cookies in a lifetime

6. Drinks 70,000 cups of coffee in a lifetime (not in Utah!)

7. Eats at McDonald's 1,811 times in a lifetime*

*96 percent of Americans will eat at McDonald's this year