VITAL STATISTICS

Age: 41.Where born: Salt Lake City.

Family: Single.

Education: B.A. and master of fine arts, University of Utah.

Primary products: Producing the Utah Arts Festival, which is dedicated to promoting the arts.

Primary markets: More than 90,000 Utah residents and visitors annually.

Number of employees: Four full-time, 20 part-time and 1,000 volunteers.

Annual sales: $538,300 in earned income; $175,000 in grants and contributions; and $35,400 in other money.

PERSONALITY PROFILE

First "real" job: Long-distance operator for Mountain Bell.

Management style: Casual, team-based.

Strategy for success: I will succeed if I allow those who work for me to succeed, and there's no such thing as too much advance planning.

A memorable failure: Trying single handedly to keep a tent from blowing over.

Heroes: Xena, Warrior Princess; and Maya Angelou.

Leisure time and hobbies: Reading and traveling.

Favorite book and movie: Book, "100 Years of Solitude"; movie, "Now Voyager."