Sweet-voiced Lou Rawls is trying something after 40 years in the music business: He's forming his own record company. The first release will be "Seasons 4 U," a concept album of seasonal anthems he's recording in Los Angeles. "I decided it would be fun to be a record company owner, pro-ducer and entrepreneur. After four decades of watching the best in the business, I think I've learned enough to finally try it myself."