Playwright David Mamet, spotlighted in Interview magazine, may have inadvertently explained the "Titanic" appeal. "Cinema is a melodramatic medium," he said. "We go to it to exercise our emotions rather than our thoughts. I'd rather read a book than go to a movie that asks me to think."

Meanwhile, Matt Regan sees cities all over adapting "Titanic" to their own tastes. In London, it's "Teatanic"; Berlin, "Teutonic"; Rome, "Titunic"; Paris, "Trestanic"; Edinburgh, "Tartanic"; New Delhi, "Titantric"; Kansas City, "Totonic," and Minneapolis-St. Paul, "Twotownic."- Leah Garchik