Utah is a pretty, great state and, as it's turned out, it's a pretty good idea to tell that to the folks at home,
The furor over the campaign to tell Utahns they live in a "Pretty, great state," has been a positive experience, even though some citizens question the propriety of spending $300,000 to tell Utahns how good they have it.The money - from private sources as well as from some previously appropriated tax funds - has probably caused more discussion and thinking about the state, its present condition, and future prospects, than almost anything else that could be done with such an amount.
After all, it's only about 75 cents per resident.
Some have criticized the Utah Economic Development Corp.'s campaign for spending the money inside of Utah instead of out-of-state.
Yet using $300,000 on out-of-state media blitzes wouldn't make a very large impact, considering the state will spend $3.5 million this year to promote the state nationally. Even that amount of money won't do all promotion officials would like.
The idea of the campaign, to get Utahns talking about Utah, has certainly succeeded.
On the whole, even the state's critics will most likely end up admitting they have it pretty good in this pretty and great state.
That alone will pay dividends as their negativeness is changed. For clearly, negative attitudes locally won't help nationally to attract people to Utah.