Mind. Body. Spirit.
Those are the elements incorporated into the new logo unveiled Thursday for the 2002 Paralympics, the post-Olympic competition for the world's top disabled athletes.The red, green and blue logo captures "how it must feel on the inside rather than what it looks like on the outside" for Para-lympic competitors, according to designer McRay "Mac" Mag-le-by.
Magleby said the logo, which features a dot and two ski-like swooshes, is an attempt to abstractly "capture the feeling of being in the flow of athletic achievement."
The Salt Lake Organizing Committee is in charge of the 2002 Paralympics, scheduled to be held March 7-17 at many of the same venues that will be used a month earlier during the 2002 Winter Games.
"When we talk about doing the Paralympics after the Olympics, we're really talking about a repetition of the Olympics for a slightly differently defined population," said SLOC Chief Executive Officer Frank Joklik.
Joklik pronounced the new logo "just beautiful" and said he wished he could have returned to Nagano, Japan, for the 1998 Paralympics, which end this Saturday.
More than 1,000 athletes from 32 nations are competing in the 1998 Paralympics, including Utahns Maggie Behle, an alpine skier; Steve Cook, a cross-country skier; and Brent Benroth, a nordic skier.
Meeche White, the executive director of the National Ability Center in Park City, said there are many young athletes who hope to compete in the 2002 Paralympics.
White said the Paralympics are a tremendous opportunity to showcase not just disabled athletes but "athletes competing who just happen to have disabilities."
The 2002 Paralympics will be the first organized by the same committee that put on a Winter Games. SLOC has already pledged $10 million toward the Paralympics and is raising money from corporate sponsors for the event.
The Paralympics logo will soon be available on T-shirts and other merchandise, just like the bright gold, orange and blue snowflake-like logo introduced last year for the 2002 Winter Games.
The Winter Games logo was designed by Landor/Evans+, a pair of advertising agencies that teamed up to create the image for Salt Lake City's Olympics.
Olympic organizers asked Magleby, the former creative director for Brigham Young University and a longtime consultant to SLOC, to design the Paralympic logo.