VITAL STATISTICS

Age: 41

Where born: San Francisco

Family: Wife, Allisha; children, Melea, Luke, Alexi, Jonathan, Taryn.

Education: Bachelor's degree in mass communications, Brigham Young University.

Primary products: Public relations, investor relations and marketing communications products and services.

Primary markets: High-tech, life sciences and business-to-business industries.

Number of employees: 11

Annual sales: $630,000

PERSONALITY PROFILE

First "real" job: Selling Christmas cards door-to-door.

Management style: Empowering employees and holding them accountable.

Strategy for success: Focus on doing the right thing at the right time and help others to do the same.

A memorable failure: Failing to catch the word "public" that was misspelled in a news release I wrote.

Heroes: Ted Turner and my mom.

Leisure time and hobbies: Reading, fishing, playing competitive volleyball and driving my Miata fast.

Favorite book and movie: "Swim with the Sharks"; movie, "It's a Wonderful Life."