A Hispanic civil rights group wants Taco Bell to quit running commercials that feature a pointy-eared, pint-size, Spanish-speaking Chihuahua named Dinky.

The fast-food chain uses the dog to hype its products with the signature phrase "Yo quiero Taco Bell," which means "I want Taco Bell.""I think it is very demeaning," says Gabriel Cazares, a former Clearwater mayor who is of Mexican descent. "It is definitely a hate crime that leads to the type of immigrant bashing that Hispanics are now up against."