Where born: Salt Lake City.
Family: Wife, Carolyn; children, Emily, Anna, Jake, Nathan, Elizabeth; one adorable grandchild.
Education: Bachelor's degree, University of Utah; master's in financial services, American College.
Primary products: Employee benefit programs for companies/insurance and investments for individuals.
Primary markets: Business owners and professionals. Number of employees: 95.
Annual sales: $40 million.
First "real" job: Carrier for the Deseret News.
Management style: Participatory.
Strategy for success: Always do for others what you would do for yourself.
A memorable failure: Every time I become more interested in someone's success than they are.
Heroes: Abraham Lincoln.
Leisure time and hobbies: Service in church and community, golf.
Favorite book and movie: Book and movie, "Lonesome Dove."