VITAL STATISTICS

Age: 49.

Where born: Salt Lake City.

Family: Wife, Carolyn; children, Emily, Anna, Jake, Nathan, Elizabeth; one adorable grandchild.

Education: Bachelor's degree, University of Utah; master's in financial services, American College.

Primary products: Employee benefit programs for companies/insurance and investments for individuals.

Primary markets: Business owners and professionals. Number of employees: 95.

Annual sales: $40 million.

PERSONALITY PROFILE

First "real" job: Carrier for the Deseret News.

Management style: Participatory.

Strategy for success: Always do for others what you would do for yourself.

A memorable failure: Every time I become more interested in someone's success than they are.

Heroes: Abraham Lincoln.

Leisure time and hobbies: Service in church and community, golf.

Favorite book and movie: Book and movie, "Lonesome Dove."