Sally Jensen is furious about junk mail that landed in her mailbox.

Especially this type of junk — a product that she, along with many Utahns, consider trash.

Jensen, who lives in Kaysville, joins a group of Utah County families who want to know why provocative Playboy promotions were sent to their homes unsolicited.

One such mailer was sent addressed to Jensen's husband two weeks ago.

"I was very shocked and very upset to find one in my mailbox," she said. "I have four young boys under age 11 who very often get the mail. I was so glad that I got the mail that day. That is the last thing I need them to see."

The Deseret Morning News has been contacted by families across Utah that have received the same mail. The paper published a story Saturday about Utah Valley families shocked last week to find the magazine's mailer when shuffling through their stacks of bills.

Some say the ads, which show scantily clad women, are addressed to teenage sons.

Mapleton's Margriet Foutz wonders if the magazine obtained her 14-year-old's name from Utah Valley State College. He's taking concurrent classes from the Orem school.

The Playboy ad received in the mail by Camille Maher's son included his middle name — which she said has only been listed on his UVSC school records.

A Deseret Morning News reader who lives in Sacramento, Calif., said her 17-year-old son received the same in-the-mail offer as the teens who go to Orem's Mountain View High School.

"It frightens me thinking how many of these youth may have gotten the mail and possibly sent in for it," Shannon Donaldson said.

Mark Welling, a student at BYU-Idaho, said he received one in Rexburg.

Utah college and school district officials deny giving Playboy access to their records.

However, in the past, many student directories, which included the names, addresses and phone numbers of students, were available for the public's perusal on school Web sites.

UVSC spokesman Derek Hall said officials at Utah schools have been concerned for the past few years about students getting mailers such as those from Playboy.

As a result, a policy was created: Only the student's name and phone number will be published.

E-mail or street addresses won't be available in student directories or on Web sites, he said.

Don Munce, chief executive officer of the National Research Center for Colleges and Universities, said his firm did not supply Playboy magazine with names and addresses either. "It was not us. It never was us. It never will be us."

Munce said any data gathered from high schools across the country was shared only with schools or companies with a product to sell to college-bound students, such as class rings and yearbooks.

The NRCCU has previously been scrutinized for selling information about students.

Last week, attorneys general from 42 states — including Utah — settled a lawsuit with the NRCCU. It was accused of selling personal information of high school students to businesses.

The nonprofit group obtained the information from 2 million students through surveys distributed through high school teachers, guidance counselors and the Internet.

NRCCU, based in Lee's Summit, Mo., asked students for addresses, genders, grade-point averages, birth dates, academic and occupational interests, race and religious affiliations.

In the settlement, NRCCU agreed to explain in all documents how information will be used, to stop use of survey data if a parent or an adult high school student opts out of completing the survey and to notify schools if it changes the policy to use data for other services.

David Black, conference scheduling coordinator at the University of Utah, said he was worried that information on student-loan applications was distributed.

"I was assured by financial aid that they were not responsible," Black said. "But someone has sold us out."

The American Family Association last year asked the U.S. Postal Service to investigate Playboy after the organization received more than 400 complaints from people who said the magazine had sent them very racy ads. The mailers were unsolicited, according to the association.

Playboy spokeswoman Lauren Melone said the men's magazine does not target minors and, in fact, pays extra for address lists of 18-and-older college-age students.

"It has never been Playboy's intention to market to minors," Melone said. "We take this very seriously, and I want to see all complaints. We'll purge their addresses from our database and send them a letter of apology. I don't want anyone getting this who doesn't want it."

Melone said the magazine's list of vendors who sell the personal information is proprietary.

Also, Melone said there is no nudity on the solicitation.

But Tracie Magoffin, a Utah County resident, still finds the advertisement to be offensive.

"When you say 'scantily clad' women, that is an understatement," she said. "It is definitely pornographic."


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