All-sports programming on KISN-AM (570) ceased as of midnight Thursday. Now the station is carrying a simulcast of its new sister station, KRKR (FM-107.9), with a "timeless music" format.
Patrick J. Reedy, vice president and general manager for Trumper Communications and owner of KISN AM/FM, KUMT and operator of KRKR, said there's has been a lot of interest in purchasing AM-570 the past several years. Recently, Jacor Communications (owner of KALL, KKAT, KODJ and other Salt Lake stations) offered $5 million for the station, he said.
But the company still stood behind its "not for sale" policy.
"We're buyers in the market, not sellers," Reedy said. "We want to expand (here)."
Finally, Jacor made an offer to Trumper it could not refuse - a trade in assets, with KBKK (FM-106.5) being given to Trumper for KISN-AM. Also, Jacor has agreed to upgrade FM-106.5 with a new transmitter and tower.
Reedy said the deal is worth $5 million, carries with it tax savings from the trading aspect and is definitely a win-win situation for both companies.
"It's a good, strategic move for them. It's a good, strategic move for us," he said.
KISN-AM had its last all-sports programming day July 31, but it is still undetermined when the actual swap of stations will take place.
It is sad to let 12 employees of KISN-AM go, Reedy said, but it is financial suicide to keep using the all-sports format when advertisers aren't certain about the fate of a station and won't buy time on it.
Still, he said the trade had nothing to do with low ratings by KISN-FM. In fact, in terms of revenue, the station was within $9,000 of projections for the first part of 1997.
Reedy said this trade will still be taking place no matter how high ratings for AM-570, which had been all-sports since September 1993, could have been.
For Trumper, an FM-oriented broadcasting company, the deal is great. Conversely, for AM-friendly Jacor, the trade is just what it has wanted since it came into the Salt Lake market.
The big question is what Jacor will do with three, yes three, AM ratio stations in the Salt Lake area - KALL (AM-910), KFAM (AM-700) and soon AM-570. There's no official word yet.
Rick Porter, Jacor general manager for its Salt Lake AM stations, said the new AM-570, plus revisions for the other two AM stations, could be unveiled in 30 to 60 days.
Larry Crandall has been named program director for Jacor's three AM stations. He's a Salt Lake native who has spent the past several decades at Denver's KOA radio.
With all the professional sports teams in Salt Lake now and some conflicting play-by-play schedules, another all-sports station still makes plenty of sense.
After all, KISN-AM had a 1.1 percent audience share for adults, ages 25-54, last spring. KFNZ ("K-Fan"), the other all-sports station, had a 2.0 percent share - with the strong presence of the Utah Jazz's best-ever season - but that 1.1 KISN-AM rating is still far better than what six other AM radio stations - KCNR, KTKK, KLO, KFAM, KSRR and KSVN - had. Their shares were 0.6 percent or below.
So, AM-570 could possibly go back to sports and the Salt Lake area might very well have two all-sports stations again.
- KKAT (FM-101.9) - Morning DJ "Kidd Cassidy" has been permanently taken off the air after Jacor decided it wants a more family friendly show. Cassidy is still employed by Jacor but not on the air.
John Welch and Steve Woods - "Welch and Woody" - are currently test driving the morning show (5:30-9) on KKAT. Dawn Kennedy is still doing morning news reports.
- KRCL (FM-90.9) - The 11th annual "Woman Aloud" weekend of special programming will be Saturday, Aug. 2, and Sunday, Aug. 3.
The collective programming will feature music and community shows. Musical selections from women will span the globe.
KRCL will also host an open house potluck meal at the station, 208 W. 800 South, Sunday, Aug. 3, 3-5 p.m. The public is invited.
- Here are some highlights from this year's programs:
Saturday, Aug. 2: 10 a.m. - a look at the historic role in women in the political process; 1 p.m. - "A Daughter's Love," a panel discussion of the role reversal of women caring for their mothers; 1:45 p.m. - "Where are Feminists in Talk Radio?"; 2 p.m. - "Painted Ladies," highlighting the Louisiana Spirit, going full circle from rap to gospel; 9 p.m. - "When Joey Hits You, It Means He Likes You," a panel discussion on violence.
Sunday, Aug. 3: 1 a.m. - "String Fervor II" - women play a variety of string instruments; 7 a.m. - "Sounds of the Sacred She," a musical tribute to the goddess in all women.; 10 a.m. - "Do You Know My Name?" - new music from a variety of female artists; 1-4 p.m. - "Laura Nyro Special," a musical journey through the life of Nyro, who died of ovarian cancer in May of this year; 4 p.m. - "Home Girls," music from local bands.
- KBZN (alias "The Breeze," FM-97.9) - The station airs a "CD Sampler" program each weekday at 9 p.m. during Falene's "Lights Out, Utah" show.
Here's next week's CD schedule - Monday, Aug. 4: Gota - "It's So Different Here"; Tuesday, Aug. 5: Yanni - "In the Mirror"; Wednesday, Aug. 5: Joe Sample - "Old Places, Old Faces"; Thursday, Aug. 7: Michael Paulo - "My Heart and Soul"; Friday, Aug. 8: 3rd Force - "Vital Force."