A man who, more than any other single individual, shaped the voice of broadcasting in Utah for many years, has died at the age of 83. Arch L. Madsen, who came home to Utah at the request of LDS Church President David O. McKay to head the church's radio and television stations, was a true giant of the industry.

When he left a position working with radio stations in New York and Utah in 1961 to direct KSL radio and television, Madsen brought a wealth of talent and energy to the job. Under his leadership, KSL was substantially expanded and has become one of the top broadcasting operations in the nation.Three years after taking the position of president of KSL, Madsen created Bonneville International Corp., the broadcasting arm of the church that has become a worldwide media company. During his 53 years in broadcasting, he served leadership roles in many national and international media organizations.

Madsen was recognized with many prestigious awards during his career and a lifetime of service to the community. He received the National Association of Broadcaster's Distinguished Service Award, the Peabody Award and the Salt Lake Area Chamber of Commerce "Giant in Our City" award. He also was a member of the Deseret News board of directors.

More than a business and community leader, however, Madsen was a fine example of a devoted father, husband and grandfather. He served The Church of Jesus Christ of Latter-day Saints throughout his life.

He also worked tirelessly for numerous civic organizations in Utah, including the Committee on Executive Reorganization of Utah State Government, Salt Lake Rotary Club and Utah Chapter of the National Conference of Christians and Jews.

Madsen's integrity and energy will be missed by the many Utahns touched by his influence.