The English bull terrier popularized as "Spuds the Party Animal" in Budweiser beer commercials should not be allowed in a Portland parade because he glamorizes alcohol, says a leader of an anti-drug group.
"They have spent millions of dollars to come up with the magic advertisement," said Lynn Coonrod, director of development for the Oregon Federation for Drug Free Youth. "It's not the right message."The dog is depicted in television commercials and advertisements as a hit with attractive women at beer parties.
Coonrod said Friday that a letter-writing and signature-gathering campaign is under way in hopes of persuading the Portland Rose Festival Association to ban the dog from its Starlight Parade.
"What does Spuds represent?" Coonrod asked. "Drinking."
Gene Leo, executive manager of the festival association, said Spuds will remain in the June 4 parade.
"A lot of people have told me that Spuds and underage drinking is not an automatic correlation," Leo said. He added that no one has objected to the Anheuser Busch-Budweiser Clydesdale horse team appearing in the parade.
Stephen Lambright, vice president of Anheuser-Busch Cos. Inc. of St. Louis, said, "Spuds MacKenzie is designed to sell beer only to those above the minimum legal age of consumption."