The names of the top-level volunteers for the 1988 Great Salt Lake Area United Way campaign have been announced by the current campaign chairman, Ross E. Kendell, president and chief operating officer of Key Bank.

The 12-week-long effort to raise money for local participating health and human service agenices will begin the second week in September. Most company fund drives will be finished by Thanksgiving.Lark Allen, IBM branch manager, will serve as Loaned Executive Program chairman. Allen will be responsible for recruiting and training executives lent by their companies to the fund drive.

Wendell M. Smoot Jr., president of the Mormon Tabernacle Choir and of Smoot, Miller, Cheney & Co., will serve as Golden Spike Club chairman. The club consists of individuals who contribute at least $1,000 to the campaign.

Other volunteers have been selected to head each of the four categories of participating companies and organizations. John Wade, district manager of United Parcel Service, will head the major firms category, which includes 69 companies and employee groups that pledged 64 percent of the money raised in the 1987 campaign.

A. Jay Smith, managing partner of Ernst & Whinney, will head the professionals category, which includes doctors, dentists, lawyers, engineers, certified public accountants, architects and their affiliated companies.

Maj. Gen. John L. Matthews, Utah National Guard adjutant general, will head the public service category, which includes employees of government agencies, school districts, hospitals and all non-profit agencies, including those that benefit from United Way contributions.

James R. Herbster, vice president of administration for Northwest Pipeline Corp., will head the newly created geographic category. About 1,500 companies are expected to participate in the geographic category.

"I am delighted with the outstanding caliber of those who will take major roles in this fall's United Way campaign," Kendell said. "We are grateful they are willing to make the necessary sacrifices in time and to use their influence and considerable abilities in behalf of this great community effort."

He said United Way is able to keep its fund-raising cost low because of the involvement of hundreds of dedicated volunteers.