Dahlin Smith White Inc., a Salt Lake advertising company, has completed its first international advertising campaign for Snowbird Ski and Summer resort.
Dave Boede, the account executive servicing the Snowbird account, said the first advertisement features a photo of a skier racing down a Snowbird run with the headline "Skiing has a Deeper Meaning at Snowbird."He said the advertisement is designed to build an international reputation for Snowbird as a challenging and exciting place to ski. Boede said research shows that most international skiers are at the professional or expert level and want to ski the tougher runs.
The advertisements will be run in Australia, Japan, the United Kingdom and Germany.