Salt Lake City's Dahlin Smith White has finally tied the knot with Paris-based Euro RSCG.

Following a courtship and engagement lasting more than six months, high-tech advertising agency DSW has agreed to sell controlling interest in its firm to the seventh-largest advertising holding company in the world.According to industry reports, DSW will relinquish 70 percent of its firm to Euro RSCG for an undisclosed amount, but pegged at between $10 million to $15 million.

DSW got its start some 10 years ago when advertising colleagues John Dahlin and Jon White left Utah County-based Soter & Associates to join associate Darrell Smith and form DSW.

After a strong initial four-year history servicing such clients as Novell, WordPerfect and GTE, DSW rocketed to national prominence when it surprised the advertising world in 1990 by landing the Intel advertising account.

It was DSW that launched the now-ubiquitous "Intel Inside" branding campaign, turning the 386, 486 and Pentium micro-pro-cessors into de facto standards in the personal computer marketplace.

It was also DSW, with some help from George Lucas' Industrial Light & Magic, that first showcased a computer chip in television commercials. In the process, Intel's fortunes have increased several fold. And for that matter, so have DSW's.

Last year, DSW's annual billings rose to more than $128 million, up more than 600 percent since landing the Intel account. In addition to Intel, DSW today services such high-tech clients as Iomega, Net-scape and Sybase.

Novell's Brainshare

Networking giant Novell just completed BrainShare '96, its annual weeklong lovefest for software developers, systems admin-is-tra-tors and managers of information systems.

Novell hosted some 7,000 guests from around the globe at the University of Utah campus in Salt Lake City. In addition to daylong events in the shadow of the Red Butte Gardens, NetWare developers were also feted virtually each night in activities ranging from "fun and games" at the 49th Street Galleria to a minitrade show at a downtown hotel.

During BrainShare, attendees were treated to keynote addresses from a plethora of Novell executives, as well as hundreds of extremely technical classes and seminars on the intricacies of developing and implementing No-vell networks.

Back on track?

Although none of the Novell executives I heard speak were dynamic enough to inspire an army to go to war, they continued to hammer away on Novell's strategy of "pervasive computing" and its goal of having 1 billion devices interconnected via NetWare by the year 2000.

Importantly for Novell, the message appears to be getting through. Novell's licensing agreements with Sun Microsystems and Open-Mar-ket, announced on Monday, may prove to be watershed events as Novell moves toward the next millennium.

Novell has made a great step forward by promising Novell developers that it will follow the emerging Java programming standard for creating pieces of applications - known as applets - that can be used together to perform a task.

Similarly, by partnering with OpenMarket to use its products that easily allow secure financial transactions over the Internet and private intranets, Novell has taken steps to fill a major gap in its product offerings.

When these actions are layered on top of NetWare's continued dominance - it still commands a greater than 60 percent market share - and Novell's emerging successes in groupware software with GroupWise, and its nascent efforts with NEST (to allow NetWare to communicate with com-puter chips embedded into electronic devices besides computers) and NCS (the use of NetWare over long-distance phone lines), it appears that Novell is finally getting its act together.

Not that Novell is without its challenges, such as the continued pressure from Microsoft's Windows NT.

In a similar vein, Novell still has many detractors and naysayers. Whether Novell is successful in delivering its strategic messages and implementing its sales/marketing plans may take a year or more to determine.

If it is, however, there should be at least one clear sign of Novell's success. "I look for our stock price to be double of what it is today," said Steve Markman, Novell executive vice president and general manager.

That will mean we've been successful in getting our message out, he explained. It also would signal that Novell was back on track.