McDonald's intends to lift its golden arches and introduce the standard of a quick meal in clean surroundings when it opens its largest restaurant in the world in Moscow.
McDonald's announced its plans on Wednesday by posting a sign outside a gutted cafe in a prime location on Pushkin Square at Gorky Street, Moscow's major downtown shopping area.To meet a demand described as "infinite," the first McDonald's, to open by year's end, will have 860 seats indoors and out and more than 400 Soviet employees, said George A. Cohon, president of McDonald's of Canada Ltd., a subsidiary of McDonald's Corp. of Oak Brook, Ill.
It should be capable of serving 12,000 to 15,000 people a day, he said.
"We opened in Budapest a year ago, and to this day, people are lined down the street," Cohon said. His firm is a 49 percent partner with the Soviet government in the joint venture.
Even the Communist Party newspaper Pravda gushed in March that when McDonald's finally opens, people will be able to "give an order and within moments walk away from the counter with appetizing food."
Forget McDLT's - Cohon gave up on finding a year-round Soviet supply of tomatoes.