The City Council is looking seriously at making its annual Town Days celebration more than just a local gathering of city residents.

Gary Howard, president of Howard Communications, told the council during its planning meeting Tuesday that such celebrations have great economic potential and can also be used effectively to shape the city's image.Riverton's annual celebration is held in conjunction with the Fourth of July celebration. Howard said the city is in a great position to offer an alternative to the major Fourth of July events scheduled at Rice Stadium on the University of Utah campus and Provo's Freedom Festival, held at Brigham Young University.

"Those events are very similar," Howard said. "Both have large fireworks displays, both use mass entertainment, and the number that can attend each event is limited by the size of the stadium."

Howard said there are large numbers of people who would be attracted to a smaller, less glamorized event if it were planned properly and there was a special element that made it different from the traditional small-town carnival or festival.

One suggestion under consideration is a bluegrass music festival. Howard indicated numerous options are available but that the council needs to act soon if it wants to do something this summer.