THOROUGHLY MODERN JEMIMA Published: April 29, 1989 12:00 am + Leave a comment Aunt Jemima, a U.S. product symbol for 100 years, will get a new look this year. A previous change, left, occurred in 1968. Add a comment Like that? Read this. Entertainment April 5, 2018 Quiz: How much do you actually know about these important women in history?