Tom Schade of The Pub, Huntington, Emery County, has been selected as the "Ugliest Bartender in Utah."

But that's OK because the title stands for Understanding, Great, Lovable You.And for his efforts in raising money for the Utah Chapter of the Multiple Sclerosis Society, Schade will receive an expense-paid, five-day trip for two to Mazatlan, Mexico. The trip was donated by Morris Travel-Ask Mr. Foster.

Steve Johnson, owner of The Pub, accepted the award for Schade.

More than $41,000 was raised in the seventh annual "Ugly Bartenders" contest, with winners announced at a party Monday evening. The contest was co-sponsored by Utah Coors distributors and Adolph Coors Co.

An estimated 6,000 to 7,000 Utahns suffer from multiple sclerosis, a crippling disease of the central nervous system. Forty percent of the funds raised will go toward research aimed at finding a cure for the disease, with 60 percent going for patient services, said LaVelle Eastman, the MS society's project coordinator.

She said bartenders raised money by selling such things as T-shirts, hats and buttons and sponsoring contests and parties. For every $100 raised, names of some 40 participating bartenders were added to a barrel for the grand prize drawing.

Utah bars were divided into four categories based on sales volume. Each category winner receives a trip for two to Las Vegas or Disneyland.

Etta Higgins, who spearheaded fund-raising efforts at Manny's, Salt Lake City, was the top fund-raiser ($6,578) among "A" bars (high-volume business).

Other category winners: "B" bars (low-volume), Alta Watson, The Tap Room, Salt Lake City; private clubs, Brenda Goodson, Cassidy's, Vernal; and fraternal clubs, bar staff of the American Legion Post 71, Salt Lake City.

Eastman said the amount raised by Higgins and Manny's is the highest single amount raised by a bar during the history of the contest.

Higgins and Noretta Prescott of NorJax bar, which also raised more than $5,000, are eligible to attend the national Ugliest Bartender convention in June in Fort Lauderdale, Fla.