There's a new publication out that contains useful tips for people who use the telephone for business.

For example: The best time of day to call printers is after 3 p.m. Call lawyers betwen 11 a.m. and 2 p.m. Persuading a secretary to put the boss on the line is easier if you're calling long-distance or person-to-person.The advice comes from a New York Telephone booklet on telemarketing, the technique of serving customers by phone. Other hints: To break the ice on a business call, start by using the other person's name and keep the conversation brief. When calling ahead for an appointment, stress the value of your visit, not the product. And, to save travel costs, hold business meetings with out-of-town colleagues by using conference calls.