Successful people are as savvy about developing their personalities as they are about setting goals, according to Fred S. Ball, president and general manager of the Salt Lake Area Chamber of Commerce.

Ball said engaging, assuring and compelling personalities are three different types and all are dynamic. Each brings joy, recognition, approval of self and approval by others, he said.He also encouraged executives to frequently assess their strengths and weaknesses, emphasizing their strengths. They should take those strengths into account when setting short- and long-term goals.

Ball was the keynote speaker during the 13th annual Women & Business Conference in Little America Hotel.

Ball said that when he became chamber president 18 years ago, "I had a front-row seat to watch the exploits of many business and community leaders, and most of them were men. Now, many of them are women, and their contributions are significant."

Ball said success means different things to many people. It might mean doing something better than you have done before or it could mean building a company from nothing.

During the luncheon, three people received a "Pathfinder" award given to "visionary business and community leaders who have succeeded in their chosen career fields and who have helped others succeed professionally."

Recipients were Kenneth O. Hill, public relations director for US WEST Communications; Ruth L. Novak, vice president and general manager of strategic propulsion for Hercules Aerospace; and Rhoda Ramsey, president of the Ramsey Group, a real estate company.

Scheduled to receive similar awards Saturday are Laura B. Headden, vice president and private banking officer for First Security Bank of Utah, and D.N. "Nick" Rose, president and chief executive officer of Mountain Fuel Supply Co.