Want your skin to have that golden glow? Get it massaged with the precious metal.

"With its rich, bright shine, gold offers smoother skin than any massage cream," said the manager of a beauty salon in Osaka, western Japan, which offers gold massage.Japan is now one of the world's largest importers of gold, largely due to a growing demand among newly affluent Japanese for all things golden.

Wealthy Japanese can get their faces massaged with it, eat raw fish wrapped in it or wash dinner down with a gold-laced rice wine.

Some Japanese sushi bars offer the rice and raw fish delicacy with thin gold belts wrapped around it. Others offer dried seasoning with gold in it to sprinkle on noodles.

The Japanese have a long history of eating gold - they think it's good for the health.