Patricia Shoemaker, former local television personality, has been appointed vice president of sales for Bonneville Entertainment Co., a subsidiary of Bonneville International Corp.

She was previously national sales manager and computer operations director for KSL television, another Bonneville International company. She joined KSL in 1968 and has been a continuity writer, operations director, traffic director, national sales coordinator, sales development and research director and senior account executive. For 15 years she was hostess for "Spotlight Five," a daily television program featuring local businesses.Shoemaker came to Salt Lake from St. Petersburg, Fla., where she worked in marketing and public relations.