Marcia Ford, Bountiful, has been installed as president of the Utah Association of American Mothers Inc., an organization dedicated to strengthening homes and families.

Others assuming executive board positions during a luncheon in South Jordan are Karen Redd, Farmington; Jean Madsen, Bountiful; and Margot Hovley, Centerville.Ford has served on the national board of American Mothers and in state board positions. She encourages mothers everywhere to join the organization if they believe in the importance of building strong families. Call 298-7453 for membership information.

More than 20,00 parents nationwide have signed a parent pledge, which includes a commitment to teaching children strong moral values. The pledge includes dedication to principles of honesty, integrity, work, faith in God and the consequences of alcohol and other drug abuse.

Copies of the pledge are available by writing American Mothers, Waldorf Astoria, 301 Park Ave., New York, NY 10022.