The 8th annual conference of the International Association of Conference Centers will be held April 8-12 at Snowbird Resort in Little Cottonwood Canyon and about 200 conference center professionals from all over the world are expected to attend.

Some of the subjects scheduled for discussion are creating word of mouth advertising, increasing repeat business and the strategic power of service guarantees.One of the highlights of the meeting will be announcement of the results of a survey conducted by Successful Meetings magazine. Magazine officials will present information on what customers look for in conference centers today.