BORN: April 26, 1944.

HEIGHT: 6-0.WEIGHT: 270.

HOW HE BRINGS HOME THE BACON: Auto magnate and NBA team owner. Owns 16 dealerships in four states. Opened first Utah dealership in 1979. Now has seven in the state.

ACQUIRED JAZZ: Half ownership in 1985. Full ownership in 1986.

TOTAL ACQUISITION PRICE: $22 million.

NET WORTH: $25 million (conservative estimate). Actual net worth depends on how high Jazz franchise is valued.

FAVORITE SPORT: Softball. "The business end of pro basketball sometimes takes the fun out of it. Softball is an amateur sport that represents nothing but fun. It's easier to enjoy myself."

FAVORITE SALT PALACE FOOD OR DRINK: Diet Sprite and orange juice mix served in a 32-ounce cup during halftime of Jazz games.

LAST BOOK READ: "The Boys of Summer,: an account of the 1952 Brooklyn Dodgers.

CAR HE DRIVES: March through October - restored cherry red 1963 Ford Falcon Sprint convertible. Rest of year - new model Toyota Cressida.

FAMILY: Wife Gail. Will celebrate 24th wedding anniversary this month. Five children - ages 11-22. Two grandchildren.

FAVORITE LEISURE ACTIVITIES: Serving as Boy Scout merit badge counselor. Rebuilding a second 1963 Falcon Sprint for this summer's drag racing season. Trout fishing on friend's private lake in Idaho. "It's the only place I ever go that doesn't have phones."