Premier was a cigarette designed for people who hate cigarettes: a butt that didn't cause cancer, that didn't cloud the air with smoke, that didn't even dribble ashes.

It also didn't taste very good. And that apparently is what made the planned billion dollar project go up in smoke.On Tuesday, R.J. Reynolds Tobacco Co. announced that after five months of test marketing in Missouri and Arizona, it had snuffed out Premier because it "has not achieved adequate consumer acceptance."

During its short life, Premier neither satisfied cigarette smokers nor placated cigarette haters.