In a battle of names, city officials from Hollywood, Fla., have invited delegates from Hollywoods across the country to fight the effort by Hollywood, Calif., to register "Hollywood" as a trademark.
"We're unequivocably and irrevocably opposed to their trademark application," said Chris Garrett, executive vice president of the Greater Hollywood (Fla.) Chamber of Commerce. "We are taking it very seriously and we're going to fight it tooth and nail."Hollywood, Fla., Mayor Mara Giulianti has invited key elected officials from more than half a dozen Hollywoods across the country to meet Tuesday at a two-day "Hollywood Summit" in Florida.
Among those invited are Hollywood representatives from Alabama, Arkansas, Georgia, Louisiana, Maryland, Mississippi, New Mexico, South Carolina and Texas, Garrett said. And he said he has heard of Hollywoods in Missouri, West Virginia and Washington state.
Garrett said Giulianti called the meeting to enhance the cities' efforts against a trademark application filed by the Hollywood (Calif.) Chamber of Commerce.