Aguably the most-lobbied bill of the session, the "Utah Truth in Advertising Act," was approved without debate in the House.

The bill was drafted at the request of American Stores Co., owner of Alpha Beta supermarkets, to stop Smith's Food & Drug supermarkets from advertising themselves as "certified low price leaders."But after weeks of extensive negotiating by some of the state's most powerful lobbyists, Smith's officials say the bill won't have any effect on their advertising campaign. The bill's sponsor, House Minority Leader Mike Dmitrich, D-Price, said the bill will protect consumers from deceptive advertising and said several major department store chains participated in the re-drafting effort.